document.write("<SCR"+"IPT src=\"http://doi.contentdirections.com/syndicator/dropdown_js.jsp?doi=10.1220/eps2&menuCountBase=46\"></SCRIPT>");
document.write("<a href=\"http://dx.doi.org/10.1220/eps2\" onmouseover=\"HM_f_PopUp('elMenu47',event)\" onmouseout=\"HM_f_PopDown('elMenu47')\">Using the DOI to Improve Profitability in Content Distribution (paper #2 in the series \"Economic Benefits of the DOI in Content Marketing\")</a>");