document.write("<SCR"+"IPT src=\"http://doi.contentdirections.com/syndicator/dropdown_js.jsp?doi=10.1220/eps1&menuCountBase=86\"></SCRIPT>");
document.write("<a href=\"http://dx.doi.org/10.1220/eps1\" onmouseover=\"HM_f_PopUp('elMenu87',event)\" onmouseout=\"HM_f_PopDown('elMenu87')\">Economic Benefits of Digital Object Identifier Applications in Publishers' E-Commerce Operations (paper #1 in the series \"Economic Benefits of the DOI in Content Marketing\")</a>");