Titles by: Patricia Seybold

• A Better Way to Measure ROI
• A Call for Accounting Transparency: The Value of Customers and Brands
• A Coordinated Game Plan for Business and IT Execs to Spur Outside Innovation
• Amazon.com: Retailers’ Friend or Foe?
• An Open Letter to Carly Fiorina and Michael Capellas
• Apple’s Lessons for the Rest of Us
• Are You Handling Content Management as a Customer-Critical Issue?
• Asterisk and Digium
• B2B Firms Are Adopting Web 2.0
• BPR for CRM?
• BRANDchild (hardcover)
• Banks Measure What Matters to Customers—and Improve Service
• Bathing Your Organization in Real-Time Customer Context
• Best Practices in Dealing with Consumers’ Cross-Channel Retail Behavior
• Beware of Business Process Management
• Branded Customer Service
• Building Buy-In for Customer-Centric Initiatives
• Building Interactive Feedback into Your Products and Surrounding Services
• Capturing Customer Requirements for Content Management
• Chief Customer Officer
• CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers
• Common Pitfalls to Avoid in CRM
• Creating Customer Advisory Boards that Your Customers Will Love!
• Cross-Channel Shopping Shines in the 2004 Holiday Season
• Current Concerns of Customer Visionaries
• Current Concerns of Customer Visionaries
• Customer (and Partner) Segment Advocates
• Customer Co-Design in Rural Uganda
• Customer Experience 101
• Customer Experience Management Workshop
• Customer Innovation Guide: Core Competency 3
• Customer Innovation Guide: Core Competency 4
• Customer Innovation Guide: Effective Community Building
• Customer Innovation Guide: Five Roles Your Customers Should Be Playing
• Customer Innovation Guide: Identify and Study Lead Customers
• Customer Innovation Guide: Mastering the First Core Competencies: Incorporating Story-Telling into Your Organization’s DNA
• Customer Innovation Guide: Taking the Fifth Step
• Customer Innovation Guide: Taking the Fourth Step
• Customer Innovation Guide: Taking the Second Step
• Customer Innovation Guide: Taking the Third Step
• Customer Issues: Single Sign-On
• Customer Portals: Central to Your Customer Experience Strategy
• Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products? (Part 2)
• Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products?
• Customer Scenario® Design: An Approach for Outside Innovation
• Customer-Led Innovation Spawns Mergers
• Customers as Creators
• Customers.com (hardcover)
• Customized, Built-to-Order Products
• Defining Metadata

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