McGraw-Hill Books by subject: BUSINESS & ECONOMICS / Marketing / General

Books on: BUSINESS & ECONOMICS / Marketing / General

100 Leo's (paperback)

1001 Ways to Market Your Services (paperback)

12 Simple Steps To A Winning Marketing Plan (paperback)

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets (paperback)

401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition (paperback)

A Technique for Producing Ideas (paperback)

Advertising & Marketing Checklists (paperback)

Advertising Media Planning, Sixth Edition (hardcover)

All-To-One: Creating Effective Customer?Relationship Marketing in the Post-Internet Age (hardcover)

AMA Dictionary of Marketing Terms (hardcover)

AMA Handbook For Managing Business To Business Marketing Communications (hardcover)

Analysis for Marketing Planning (paperback)

Annual Editions: Marketing 02/03 (paperback)

Annual Editions: Marketing 03/04 (paperback)

Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03) (hardcover)

Before the Brand: Creating the Unique DNA of an Enduring Brand Identity (paperback)

Big Business Marketing For Small Business Budgets (eBook)

Blog Marketing (hardcover)

Brand Warfare: 10 Rules for Building the Killer Brand (paperback)

Branding Across Borders: A Guide to Global Brand Marketing (hardcover)

Business Marketing: Connecting Strategy, Relationships, and Learning (hardcover)

Business To Business Marketing (hardcover)

Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition (hardcover)

Classic Failures In Product Marketing (paperback)

Co-Marketing Solution, The (Other book)

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! (paperback)

Consumer Behavior (hardcover)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) (Mixed media)

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) (Mixed media)

Consumers (hardcover)

Creating & Delivering Winning Advertising & Marketing Presentations (paperback)

Crisis Marketing (hardcover)

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century (hardcover)

Customer Relationship Management (paperback)

Customer Service: Skills and Concepts for Success, Student Edition (paperback)

Cybertalk That Sells (paperback)

Database Marketing: The Ultimate Marketing Tool (hardcover)

Demand Driven: 6 Steps to Building an Ecosystem of Demand for Your Business (hardcover)

Developing Successfull Marketing Strategies (paperback)

Digital Deals: Strategies for Selecting and Structuring Partnerships (hardcover)

Digital Dimensioning: Finding the eBusiness in Your Business (hardcover)

Direct Marketing: Strategy, Planning, Execution (hardcover)

Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships (hardcover)

E-Commerce (hardcover)

eBay PowerSeller Million Dollar Ideas (paperback)

Endless Prospects: 301 Tactics to Reach Hard-to-Reach People (hardcover)

Fashion Specifications (paperback)

Firing Up The Customer (hardcover)

From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand (hardcover)

Fundamentals of Logistics (hardcover)

Future Marketing (hardcover)

Guerrilla Marketing in 30 Days (paperback)

Guerrilla Marketing In 30 Days Workbook (paperback)

High Performance Sales Organizations: Creating Competitive Advantage in the Global Marketplace (eBook)

How To Develop Successful New Products (hardcover)

Image Marketing (hardcover)

IMC, The Next Generation (hardcover)

Integrated Marketing Communications: Putting It Together & Making It Work (hardcover)

Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns (hardcover)

Jack Trout on Strategy (hardcover)

Karma Queens, Geek Gods, and Innerpreneurs (hardcover)

kidfluence (hardcover)

Lessons from a Chief Marketing Officer (hardcover)

Leveraging The Corporate Brand (hardcover)

Living Brands: Collaboration + Innovation = Customer Fascination (hardcover)

Logistics: Principles and Applications, 2nd Ed. (hardcover)

loyalty.com (paperback)

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing (eBook)

Market Leadership Strategies for Service Companies (hardcover)

Marketing Channels: A Relationship Management Approach (hardcover)

Marketing Corporate Image (hardcover)

Marketing Demystified (paperback)

Marketing For Small Businesses Made Easy (paperback)

Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers (hardcover)

Marketing Management: Knowledge & Skills (hardcover)

Marketing Management: Knowledge and Skills (hardcover)

Marketing Management: Strategies and Programs (hardcover)

Marketing Management: Text and Cases (hardcover)

Marketing Mastery (paperback)

Marketing Paperback w/PowerWeb Package (paperback)

Marketing Power Plays (paperback)

Marketing: Principles and Perspectives Loose Leaf (hardcover)

Marketing: Principles and Perspectives w/ Powerweb, 4/e (Looseleaf) (Loose-leaf)

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (paperback)

Marketing ROI (hardcover)

Marketing Strategy: A Decision-Focused Approach (paperback)

Marketing to the Affluent (paperback)

Marketing w/PowerWeb (Mixed media)

Marketing W/Student CD-ROM and PowerWeb (Mixed media)

Marketing Warfare (paperback)

Marketing Warfare: 20th Anniversary Edition (hardcover)

Marketing Your Services (paperback)

Media Planning: A Practical Guide, Third Edition (paperback)

MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb (hardcover)

MP Marketing with Student CD-ROM and PowerWeb (hardcover)

Multicultural Marketing (hardcover)

Net Words: Creating High-Impact Online Copy (eBook)

Networking With the Affluent (paperback)

New Products Management (hardcover)

Online Marketing that Works! (paperback)

OPT-IN MARKETING (paperback)

Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation (paperback)

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women (hardcover)

Positioning: The Battle for Your Mind (paperback)

Positioning: The Battle for Your Mind, 20th Anniversary Edition (hardcover)

Preface to Marketing Management with PowerWeb (Mixed media)

Preparing The Marketing Plan (paperback)

Pricing: Making Profitable Decisions (hardcover)

Product Design and Development (hardcover)

Product Management (hardcover)

Product Strategy for High Technology Companies (hardcover)

Profit Through Association Marketing (hardcover)

Promotional Marketing (paperback)

Public Relations In The Marketing Mix (paperback)

Retailing Management (with Student Tutorial CD-ROM) (Mixed media)

Retailing Management W/Student Tutorial CD-ROM (hardcover)

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (hardcover)

S.U.R.E.-Fire Direct Response Marketing (hardcover)

Sales Letters That Sizzle (hardcover)

Say It With Charts: The Executive?s Guide to Visual Communication (hardcover)

Say It with Charts Workbook (paperback)

Say It with Presentations: How to Design and Deliver Successful Business Presentations (eBook)

Say It with Presentations, Second Edition, Revised & Expanded (hardcover)

Secrets of Customer Relationship Management: It's All About How You Make Them Feel (hardcover)

Selling to a Segmented Market (paperback)

Services Marketing (hardcover)

SimMarketing (Student CD/Manual) (Mixed media)

Socratic Selling: How to Ask the Questions That Get the Sale (hardcover)

Solution Selling: Creating Buyers in Difficult Selling Markets (hardcover)

Strategic Brand Communication Campaigns (hardcover)

Strategic Database Marketing (hardcover)

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program (hardcover)

Strategic Logistics Management (hardcover)

Strategic Market Planning (hardcover)

Strategic Marketing (hardcover)

Strategic Marketing For The Digital Age (hardcover)

Strategic Marketing Management (paperback)

Strategic Marketing Management: A Means-End Approach (hardcover)

Strategic Marketing Management Cases w/Excel Spreadsheets (Mixed media)

Strategies For Effective Customer Education (hardcover)

Strategies For Implementing Integrated Marketing Communications (hardcover)

Successful Network Marketing for the Twenty-First Century (paperback)

Taking Sides: Clashing Views on Controversial Issues in Marketing (paperback)

The 7 Essential Steps to Successful eBay Marketing (paperback)

The 7 Universal Laws of Customer Value: How to Win Customers & Influence Markets (paperback)

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy (paperback)

The Best of Branding: Best Practices in Corporate Building (hardcover)

The Big Book of Customer Service Training Games (paperback)

The Brand Marketing Book (hardcover)

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (hardcover)

The Breakaway Brand: How Great Brands Stand Out (hardcover)

The Customer Loyalty Solution (hardcover)

The Elusive Fan: Reinventing Sports in a Crowded Marketplace (hardcover)

The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship (eBook)

The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview (hardcover)

The Global Marketing Imperative (paperback)

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net (hardcover)

The Hero and the Outlaw (paperback)

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (hardcover)

The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products (eBook)

The Manager's Book of Decencies (hardcover)

The Manager's Guide to Distribution Channels (eBook)

The Marketer's Guide To Successful Package Design (hardcover)

The Marketing Game! (with student CD ROM) (paperback)

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy (hardcover)

The New Marketing Era: Marketing to the Imagination in a Technology-Driven World (hardcover)

The New Marketing Paradigm: Integrated Marketing Communications (paperback)

The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry (hardcover)

The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future (hardcover)

The Next Economy: Will You Know Where Your Customers Are? (paperback)

The Observational Research Handbook (hardcover)

The One-Day Marketing Plan (paperback)

The Product Manager's Handbook (hardcover)

The Sales Managers Guide to Training and Developing Your Team (hardcover)

The Say It With Charts Complete Toolkit (Mixed media)

The Solution-Centric Organization (hardcover)

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (hardcover)

The Successful Marketing Plan (paperback)

The Successful Marketing Plan: A Disciplined and Comprehensive Approach (paperback)

The Ten Demandments (hardcover)

The Ultimate CRM Handbook (hardcover)

The Ultimate Guide to Sports Marketing (hardcover)

Ultimate Small Business Marketing Guide (paperback)

Value-Added Public Relations: The Secret Weapon of Integrated Marketing (hardcover)

Value-Based Marketing for Bottom-Line success (eBook)

ValueSpace: Winning the Battle for Market Leadership (hardcover)

Why Customers Don't Do What They're Supposed To and What Sales People Can Do About It (paperback)

Why Customers Don't Do What You Want Them to Do and What to Do About It (paperback)

Winning Group Sales Presentations: A Guide to Closing the Deal (paperback)

Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere (eBook)

You CAN Teach Online! The McGraw Hill Guide to Building Creative Learning Environments (Spiral bound)