McGraw-Hill Books by subject: BUSINESS & ECONOMICS / Advertising & Promotion

Books on: BUSINESS & ECONOMICS / Advertising & Promotion

A Technique for Producing Ideas (paperback)

Advertising & Marketing Checklists (paperback)

Advertising Age Handbook Of Advertising (paperback)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb (hardcover)

Advertising and Promotion with Powerweb (Mixed media)

Advertising Media Planning, Sixth Edition (hardcover)

Advertising Without an Agency (paperback)

Aftermarketing (paperback)

And Now a Few Words From Me (hardcover)

And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All (paperback)

Auditing Markets, Products, and Marketing Plans (eBook)

Basic Marketing Learning Aid (paperback)

Best Sales Promotions (paperback)

Brand Warfare: 10 Rules for Building the Killer Brand (eBook)

Business To Business Advertising (hardcover)

Catalog Copy That Sizzles (hardcover)

Contemporary Advertising with PowerWeb and CD-ROM (Mixed media)

Creating & Delivering Winning Advertising & Marketing Presentations (paperback)

Creating A Profitable Catalog (hardcover)

Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships (hardcover)

Endless Prospects: 301 Tactics to Reach Hard-to-Reach People (hardcover)

Essentials of Advertising Strategy (hardcover)

Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web). (paperback)

Fundamentals Of Copy & Layout (paperback)

Future Marketing (eBook)

Here's How: Approach an Advertising Agency and Walk Away with the Job You Want (paperback)

How to Approach an Advertising Agency (paperback)

How To Create Successful Catalogs (hardcover)

How To Get The Most Out of Trade Shows (hardcover)

How To Produce Effective TV Commercials (hardcover)

Image by Design: From Corporate Vision to Business Reality (paperback)

Innovation (hardcover)

Instant Advertising (paperback)

Lessons from a Chief Marketing Officer (hardcover)

Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (paperback)

Madscam (paperback)

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing (paperback)

Media Planning: A Practical Guide, Third Edition (paperback)

MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb (hardcover)

My Life in Advertising and Scientific Advertising (paperback)

NTC's Dictionary Of Advertising (paperback)

Online Marketing that Works! (paperback)

Phrases That Sell (paperback)

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers (paperback)

Positioning: The Battle for Your Mind (paperback)

Preparing the Marketing Plan (eBook)

Promotional Marketing (hardcover)

Publicity & Media Relations Checklists (paperback)

Radio Advertising (hardcover)

S.U.R.E.-Fire Direct Response Marketing (e-book) (eBook)

Say It With Charts: The Executive?s Guide to Visual Communication (hardcover)

Say It with Charts Workbook (paperback)

Say It with Presentations, Second Edition, Revised & Expanded (hardcover)

Strategic Brand Communication Campaigns (hardcover)

Strategic Database Marketing (hardcover)

Successful Direct Marketing Methods, Seventh Edition (hardcover)

The Advertising Agency Business (hardcover)

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy (paperback)

The Art of Writing Advertising (paperback)

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (eBook)

The Breakaway Brand: How Great Brands Stand Out (hardcover)

The Complete Guide To Publicity (hardcover)

The Customer Delight Principle (hardcover)

The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview (hardcover)

The Future of Advertising (hardcover)

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age (paperback)

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy (hardcover)

The New Marketing Paradigm: Integrated Marketing Communications (paperback)

The New Positioning: The Latest on the World's #1 Business Strategy (paperback)

The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future (hardcover)

The Product Manager's Handbook (eBook)

The Say It With Charts Complete Toolkit (Mixed media)

Ultimate Guide to Google AdWords (paperback)

Which Ad Pulled Best? (paperback)

Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere (hardcover)

Words that Sell, Revised and Expanded Edition (paperback)