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| DOI: | 10.1036/1932531572 |
| ISBN: | 1932531572 |
| Author(s): | Kennedy, Dan S. |
| Format: | Mixed media, 288 pages |
| Publisher: | Entrepreneur Press (McGraw-Hill) |
| Publication Date: | 23 Jan 2006 |
| Price: | $12.95 |
| Subject: | BUSINESS & ECONOMICS / Marketing / Direct |
| Description: | Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed! INSIDE!
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| Author Bio: | Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success. |
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