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| DOI: | 10.1036/0071376496 |
| ISBN: | 0071376496 |
| Author(s): | Diorio, Stephen |
| Format: | Hardback, 300 pages |
| Publisher: | McGraw-Hill |
| Publication Date: | 19 Nov 2001 |
| Price: | $29.95 |
| Subject: | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) |
| Description: | The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the Web—to get more marketing power for less money.
Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can:
* Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars; The winning strategies in Beyond "e" are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group—the leading IT advisory firm. |
| Author Bio: | Stephen Diorio (Stamford CT) is President and founder of the Sales and Marketing Strategy firm, IMT Strategies. He has over 20 years experience helping leading organizations develop high growth strategies and held marketing positions at General Electric and Citicorp. |
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