View additional CDI examples Want to Add This Link to Your Site?
| DOI: | 10.1036/0071361146 |
| ISBN: | 0071361146 |
| Author(s): | Grossnickle, Joshua and Raskin, Oliver |
| Format: | Hardback, 433 pages |
| Publisher: | McGraw-Hill |
| Publication Date: | 11 Sep 2000 |
| Price: | $39.95 |
| Subject: | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) |
| Description: | The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs. |
| Author Bio: | Joshua Grossnickle and Oliver Raskin (San Francisco, CA) are the principals of SiteCentric, which provides custom research and explores development for Web-based products.
Joshua Grossnickle and Oliver Raskin (San Francisco, CA) are the principals of SiteCentric, which provides custom research and explores development for Web-based products. |
|
|
Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples Want to Add This Link to Your Site? |