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No B.S. Direct Marketing |
| By Kennedy, Dan S. | |
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Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed! INSIDE!
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| Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by McGraw-Hill. | |
Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success.
Format: Mixed media,
288 pages.
Pub date: 23 Jan 2006
Copyright: 2006
$12.95 US
Product Line: Entrepreneur Press (McGraw-Hill)
