Seeing Is Believing
By Berger, Arthur
Seeing Is Believing uses semiological and psychological concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, fun style; numerous illustrations are offered to show how the principles discussed have been applied.

DOI: 10.1036/1559349093

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Seeing Is Believing
Author(s): Berger, Arthur
ISBN: 1559349093
DOI: 10.1036/1559349093

Format: paperback.
Pub date: 17 Oct 1997
Copyright: 1998
$36.56 US
Product Line: McGraw-Hill Humanities/Social Sciences/Languages

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