Fundamentals Of Copy & Layout
By Book, Albert C.
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
    * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.


DOI: 10.1036/0844230243

Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by McGraw-Hill.
Fundamentals Of Copy & Layout
Author(s): Book, Albert C.
ISBN: 0844230243
DOI: 10.1036/0844230243

Format: paperback, 240 pages.
Pub date: 11 Dec 1996
Copyright: 1997
$24.95 US
Product Line: McGraw-Hill

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