Riding the Waves of Culture: Understanding Diversity in Global Business 2/E
By Trompenaars, Fons

As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This revised edition is updated with new research and statistics.

More than an encyclopedia of cultures and customs, this essential guide:

  • Describes successful and failed cross-cultural business transactions of multinational organizations such as AT&T, Heineken, Motorola and Volvo
  • Offers techniques managers can use to anticipate and mediate some of the difficult dilemmas of international management
  • Uses country-by-country graphs, examples, and other comparisons to illustrate how different cultures regard and respond to various management approaches


DOI: 10.1036/0786311258

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Author Biography

Fons Trompenaars is managing director of United Notions, an international management and training consulting group with clients that include Motorola, Mars, Shell, Eastman Kodak, Heineken, and Apple Computer. Trompenaars, an accomplished consultant and author, has given over 1,000 cross-cultural training programs in 18 countries. He received his Ph.D. from the Wharton School of Management at the University of Pennsylvania.

Charles Hampden-Turner is a leading management consultant with a DBA from Harvard. He has authored over a dozen books, including Maps of the Mind, and with Fons Trompenaars coauthored The Seven Cultures of Capitalism and Mastering the Infinite Game. Hampden-Turner is a past winner of the Douglas McGregor Memorial Award and is based at the University of Cambridge Judge Institute of Management Studies.


Riding the Waves of Culture: Understanding Diversity in Global Business 2/E
Author(s): Trompenaars, Fons
ISBN: 0786311258
DOI: 10.1036/0786311258

Format: hardcover, 416 pages.
Pub date: 1 Dec 1997
Copyright: 1998
$39.95 US
Product Line: McGraw-Hill

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