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Riding the Waves of Culture: Understanding Diversity in Global Business 2/E |
| By Trompenaars, Fons | |
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As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This revised edition is updated with new research and statistics. More than an encyclopedia of cultures and customs, this essential guide:
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Fons Trompenaars is managing director of United Notions, an international management and training consulting group with clients that include Motorola, Mars, Shell, Eastman Kodak, Heineken, and Apple Computer. Trompenaars, an accomplished consultant and author, has given over 1,000 cross-cultural training programs in 18 countries. He received his Ph.D. from the Wharton School of Management at the University of Pennsylvania.
Charles Hampden-Turner is a leading management consultant with a DBA from Harvard. He has authored over a dozen books, including Maps of the Mind, and with Fons Trompenaars coauthored The Seven Cultures of Capitalism and Mastering the Infinite Game. Hampden-Turner is a past winner of the Douglas McGregor Memorial Award and is based at the University of Cambridge Judge Institute of Management Studies.
10.1036/0786311258Format: hardcover,
416 pages.
Pub date: 1 Dec 1997
Copyright: 1998
$39.95 US
Product Line: McGraw-Hill
