Introduction to Media Communication
By Black, Jay, Bryant, Jennings, and Thompson, Susan
This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today’s media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.


DOI: 10.1036/0697327159

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Introduction to Media Communication
Author(s): Black, Jay, Bryant, Jennings, and Thompson, Susan
ISBN: 0697327159
DOI: 10.1036/0697327159

Format: paperback, 448 pages.
Pub date: 1 Oct 1997
Copyright: 1998
$71.25 US
Product Line: McGraw-Hill Humanities/Social Sciences/Languages

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