Business Communication Design: Creativity, Strategies, Solutions with PowerWeb and BComm Skill Booster
By Angell, Pamela A. and Rizkallah, Teeanna
Business Communication Design: Creativity, Strategies, Solutions by Angell and Rizkallah emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.


DOI: 10.1036/0072859857

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Business Communication Design: Creativity, Strategies, Solutions with PowerWeb and BComm Skill Booster
Author(s): Angell, Pamela A. and Rizkallah, Teeanna
ISBN: 0072859857
DOI: 10.1036/0072859857

Format: paperback.
Pub date: 9 May 2003
Copyright: 2004
$69.69 US
Product Line: McGraw-Hill/Irwin

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