Basic Business Communication: Skills for Empowering the Internet Generation with Student CD-ROM/PowerWeb, and BComm Skill Booster
By Lesikar, Raymond V. and Flatley, Marie E.
Lesikar and Flatley's, Basic Business Communication (BBC): Skills for Empowering the Internet Generation, has long been known as a solid introductory business communication book that gets to the writing skills sooner than most other texts and gives students true 'how-to' skills in all areas of business communication. It has solid examples, and is both consumer-and service-oriented. Its strength has also been its use of margin notes, cartoons and photos that relate to the concepts and use of cases. Recent editions have established BBC as truly cutting edge; it was the first text in the market with PowerPoint as part of its package, the first to have an online chapter, and with the 9th Edition is now the first to offer writing tips and templates for PDAs (personal digital assistants).).


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Author Biography

Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.


Basic Business Communication: Skills for Empowering the Internet Generation with Student CD-ROM/PowerWeb, and BComm Skill Booster
Author(s): Lesikar, Raymond V. and Flatley, Marie E.
ISBN: 0072537531
DOI: 10.1036/0072537531

Format: Mixed media.
Pub date: 10 Dec 2001
Copyright: 2002
$87.19 US
Product Line: McGraw-Hill/Irwin

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