Winning Results with Google Ad Words
By Goodman, Andrew
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.


DOI: 10.1036/0072257024

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Author Biography

Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.


Winning Results with Google Ad Words
Author(s): Goodman, Andrew
ISBN: 0072257024
DOI: 10.1036/0072257024

Format: paperback, 376 pages.
Pub date: 24 Aug 2005
Copyright: 2005
$24.99 US
Product Line: McGraw-Hill Osborne Media

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