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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time |
| By Greenberg, Paul | |
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Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future. |
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| Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by McGraw-Hill. | |
Paul Greenberg (Manassas, VA) is executive vice president of Live Wire, an eCommerce consulting firm and has many years' experience in ERP and CRM. He has built SAP and PeopleSoft practices and, in his current position, has established close partnerships with front-office leaders such as Siebel and SalesLogix. He is also the lead author on the book, Special Edition Using PeopleSoft (0789712814) published by Que.
10.1036/0072224169Format: hardcover,
480 pages.
Pub date: 16 May 2002
Copyright: 2002
$29.99 US
Product Line: McGraw-Hill Osborne Media
