Online Marketing that Works!
By Seda, Catherine

Proven techniques for achieving double-digit growth in 90 days

Today's cutting-edge Internet technologies have created an abundance of low-cost, high-performance marketing opportunities that are available to companies of any size. This book identifies the most effective online marketing strategies and shows you how to harness them-at little or no cost-for maximum results.

Online Marketing That Works! walks readers through key topics including search engine optimization, affiliate marketing, blogs, and more, and shows how to measure results quickly and easily through ROI-based performance tracking.



DOI: 10.1036/0071474773

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Author Biography

Catherine Seda is president of Seda Communication, Inc., a marketing consulting firm. The author of Search Engine Advertising, she speaks regularly at eBay University and industry conferences.


Online Marketing that Works!
Author(s): Seda, Catherine
ISBN: 0071474773
DOI: 10.1036/0071474773

Format: paperback, 256 pages.
Pub date: 1 Dec 2006
Copyright: 2007
$21.95 US
Product Line: McGraw-Hill

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