Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything
By Sherman, Ruth

A proven approach for readers for marketing themselves and their ideas where and when it matters most

All successful people excel at selling at least one important product: themselves. Without the aid of PowerPoint or flip charts, these movers and shapers can impress key decision makers almost instantly even in everyday settings, such as elevators, hallways, and washrooms. In Get Them to See it Your Way, Right Away, top communication consultant and executive coach Ruth Sherman shows readers how to cultivate the communications skills needed to market themselves and their ideas in any setting and get the results they want. Taking a systematic, real-world approach, she coaches readers in how to:

  • Make people want to listen to what they have to say
  • Eliminate distractions and get an audience to focus on their message
  • Pick up on verbal and nonverbal feedback
  • Know which question to ask when there's time only for one
  • Know when to back off, retool, and live to pitch another day


DOI: 10.1036/0071422730

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Author Biography

Ruth Sherman (Greenwich, CT) is an internationally respected authority on speech and interpersonal communication and the president of Ruther Sherman Associates, L.L.C., an executive consulting and training firm.


Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything
Author(s): Sherman, Ruth
ISBN: 0071422730
DOI: 10.1036/0071422730

Format: paperback, 256 pages.
Pub date: 27 May 2004
Copyright: 2004
$14.95 US
Product Line: McGraw-Hill

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