How to Make the Most of Every Media Appearance
By Merlis, George

Tips for saying the right things when the cameras are rolling and the reporters are taking notes

In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance shows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted.

Written by George Merlis, an Emmy-award-winning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for:

  • Defining a message and making it media-friendly
  • Understanding what a media outlet is really looking for
  • Concisely and accurately delivering a message--and no more


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Author Biography

George Merlis an Emmy awardwinner, is the former executive producer of "Good Morning America", "CBS Morning News," and other network programs. He has been involved with more than 10,000 interviews and on-camera demonstrations.


How to Make the Most of Every Media Appearance
Author(s): Merlis, George
ISBN: 0071416714
DOI: 10.1036/0071416714

Format: paperback, 288 pages.
Pub date: 29 Oct 2003
Copyright: 2004
$16.95 US
Product Line: McGraw-Hill

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