Power Sales Writing
By Hershkowitz-Coore, Sue A.

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

  • Lists of power words and phrases
  • Editing and revision techniques
  • Tips on how to break bad news and achieve desired outcomes
  • Advice on translating sales skills into copy
  • Techniques for getting prospects to act by articulating their needs

DOI: 10.1036/0071410333

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Author Biography

Sue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures.

Power Sales Writing
Author(s): Hershkowitz-Coore, Sue A.
ISBN: 0071410333
DOI: 10.1036/0071410333

Format: paperback, 144 pages.
Pub date: 21 Jul 2003
Copyright: 2003
$10.95 US
Product Line: McGraw-Hill

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