Lessons from a Chief Marketing Officer
By Kirk, Bradford C.

One of America's most successful marketing executives reveals tips and techniques of the massmarketing giants

Today's best marketing minds are in the consumer packaged goods industry, working with budgets of $100 million or more to pitch everything from soft drinks to shaving cream. Lessons from a Chief Marketing Officer takes an inside look at this highpressure world and provides readers with the essential ingredients needed to become not just market leaders­­but leaders committed to great marketing.

Dynamic and packed with hands-on techniques, Lessons from A Chief Marketing Officer reveals the strategies top marketers use to capture and dominate their markets. It explains how organizations of any size can emulate the leaders and transform marketing into an organizational prerogative, one designed to capture the minds and pocketbooks of the buying public.



DOI: 10.1036/0071403175

Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by McGraw-Hill.

Author Biography

Bradford C. Kirk is currently Chief Marketing Officer for the Andrew Jergens Company, a division of Japan’s powerhouse Kao Industries. He has been the Chief Marketing Officer at the Consumer Products Division of Unilever's Helene Curtis; the Home Entertainment Division of New Corporation's Twentieth Century Fox, and the Consumer Products Division of Alberto-Culver Company. During his 20 year career, he has championed such star brands as Biore, Salon Selectives, Finesse, Suave, Alberto VO5, and St. Ives Swiss Formula health and beauty care products; Meow Mix, Whisker Lickens, Mrs. Dash and Molly McButter food products; as well as Independence Day, Anastastia and Star Wars home videos. Mr. Kirk has an MBA from the Kellogg Graduate School of Management at Northwestern University. HOMETOWN: Hinsdale, IL


Lessons from a Chief Marketing Officer
Author(s): Kirk, Bradford C.
ISBN: 0071403175
DOI: 10.1036/0071403175

Format: hardcover, 240 pages.
Pub date: 13 Mar 2003
Copyright: 2003
$29.95 US
Product Line: McGraw-Hill

Back to top


 

Content Directions, Inc. Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI)
View additional CDI examples     Want to Add This Link to Your Site?