Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
By Freed, Richard C. and Romano, Joe

Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.



DOI: 10.1036/007139687X

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Author Biography

Richard C. Freed is a trainer with A. T. Kearney Professional Development. Shervin Freed is a former partner at A. T. Kearney and continues to consult.

Joe Romano is a Kearney management consultant and a partner in charge of worldwide training and development.


Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
Author(s): Freed, Richard C. and Romano, Joe
ISBN: 007139687X
DOI: 10.1036/007139687X

Format: paperback, 288 pages.
Pub date: 16 Apr 2003
Copyright: 2003
$20.00 US
Product Line: McGraw-Hill

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