Auditing Markets, Products, and Marketing Plans
By Parmerlee, David

Developed as part of the American Marketing Assocation Toolbox series, Auditing Markets, Products, and Marketing Plans leads readers through the critical task of analyzing markets, products, and marketing plans in order to improve the bottom line.



DOI: 10.1036/0071392033

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Author Biography

David Parmerlee is a marketer with more than 20 years of experience at companies such as Anheuser-Busch, Pitney Bowes, and Ernst & Young.


Auditing Markets, Products, and Marketing Plans
Author(s): Parmerlee, David
ISBN: 0071392033
DOI: 10.1036/0071392033

Format: eBook, 240 pages.
Pub date: 1 Jun 2000
Copyright: 2000
$24.95 US
Product Line: McGraw-Hill

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