The Power of Corporate Communication
By Argenti, Paul A and Forman, Janis

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.



DOI: 10.1036/0071379495

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Author Biography

Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.


The Power of Corporate Communication
Author(s): Argenti, Paul A and Forman, Janis
ISBN: 0071379495
DOI: 10.1036/0071379495

Format: hardcover, 256 pages.
Pub date: 7 Jun 2002
Copyright: 2002
$34.95 US
Product Line: McGraw-Hill

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