The Last Mile: Broadband and the Next Internet Revolution
By Wolf, Jason and Zee, Natalie

"The word is broadband and companies hope the sky is the limit."­­The New York Times, March 23, 1999

How big is broadband? Its implementation will affect all 201 million current Internet users. The Last Mile provides the business community with the first look at this next Internet revolution. Discussing the business impact, strengths, and weaknesses of broadband in non-technical terms, managers and executives will learn how to become major players in the new digital future.

From definition to implementation, The Last Mile clearly shows readers how broadband can impact their businesses for success. Here, professionals will learn: how this latest Internet buzzword actually works; the technology behind broadband; how it is likely to affect various other industries; its overall limitations and how to deal with them; and how to identify new opportunities in the market due to the evolution of broadband.



DOI: 10.1036/0071374396

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Author Biography

Jason Wolf (San Francisco, CA) is currently the Director of Multimedia/Internet Technology and Regional Director of Research and Development at MarchFirst formerly USWeb/CKS.

Natalie Zee (San Francisco, CA) is currently an Interactive Design Director at MarchFirst formerly USWeb/CKS. where she leads interactive projects for such clients as Apple, Visa, and Mattel.


The Last Mile: Broadband and the Next Internet Revolution
Author(s): Wolf, Jason and Zee, Natalie
ISBN: 0071374396
DOI: 10.1036/0071374396

Format: eBook, 200 pages.
Pub date: 28 Jul 2000
Copyright: 2000
$26.95 US
Product Line: McGraw-Hill

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