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The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship |
| By Bergeron, Bryan | |
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The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses.
• Focuses on achievable results using current technology • Includes a companion Web site with links to examples of state-of-the-art EII technologies Foreword by Ray Kurzweil, author of The Age of Spiritual Machines |
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Bryan Bergeron, MD has over 15 years of experience writing and speaking about leading-edge technology and envisioning the future. He teaches at Harvard Medical School, is Editor-in-Chief of e.MD and technical editor of Postgraduate Medicine. A software industry pioneer himself, Dr. Bergeron created the first medical multimedia program for the Mac and several other "first" personal health management and family planning programs. He is currently president of Archetype Technologies, Inc., a technology consulting firm, and Chief Scientist at Kurzweil Technologies, Inc., where he designs emotionally intelligent interfaces.
10.1036/007136479XFormat: hardcover,
261 pages.
Pub date: 27 Oct 2000
Copyright: 2001
$27.95 US
Product Line: McGraw-Hill
