The New Positioning: The Latest on the World's #1 Business Strategy
By Trout, Jack

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.



DOI: 10.1036/0070653283

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The New Positioning: The Latest on the World's #1 Business Strategy
Author(s): Trout, Jack
ISBN: 0070653283
DOI: 10.1036/0070653283

Format: paperback, 173 pages.
Pub date: 1 May 1997
Copyright: 1997
$12.95 US
Product Line: McGraw-Hill

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