The Business of Writing and Speaking: A Managerial Communication Manual
By Robbins, Larry M.
This concise MBA-level communication manual applies the rhetorical principles of writing and speaking to managerial communication. The book offers guidance for specific tasks of writing (letter, memos, reports, proposals, and resumes) and of speaking (meetings, group presentations, questions and answer sessions, and interviewing). Both end-of-chapter exercises and an end-of book exercise workshop provide ample practice in the common forms of communication. This updated, revised edition reflects use of new technology in the research process and has increased emphasis on meetings.


DOI: 10.1036/0070530912

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The Business of Writing and Speaking: A Managerial Communication Manual
Author(s): Robbins, Larry M.
ISBN: 0070530912
DOI: 10.1036/0070530912

Format: paperback, 256 pages.
Pub date: 1 Nov 1995
Copyright: 1996
$35.00 US
Product Line: McGraw-Hill/Irwin

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