Effective Business Communications
By Murphy, Herta A, Hildebrandt, Herbert W, and Thomas, Jane P.
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.


DOI: 10.1036/007044398X

Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by McGraw-Hill.

Author Biography

Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.


Effective Business Communications
Author(s): Murphy, Herta A, Hildebrandt, Herbert W, and Thomas, Jane P.
ISBN: 007044398X
DOI: 10.1036/007044398X

Format: paperback, 640 pages.
Pub date: 1 Jan 1997
Copyright: 1997
$71.25 US
Product Line: McGraw-Hill/Irwin

Back to top


 

Content Directions, Inc. Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI)
View additional CDI examples     Want to Add This Link to Your Site?