Titles on: Web marketing; Digital marketing
- "Asia's World City": Hong Kong's New Identity
- Ad Classification at Right Media
- Ad Lib: When Customers Create the Ad
- Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
- AllAdvantage: Fall of 2000
- Amazon.com: The Brink of Bankruptcy
- Anduro Marketing: Internet Services vs. Software Sales
- Art Online
- Beyond Online Search: The Road to Profitability
- BizRate.com
- Blogging: A new play in your marketing game plan
- Boost Your Marketing ROI with Experimental Design
- Canadian Tire Multiple Channel Retailing
- Challenges of Launching a Start-Up in China: Dorm99.com
- China Internet and Search Market
- Collabrys, Inc. (A)--The Evolution of a Startup
- Contextual Marketing: The Real Business of the Internet
- Cost Transparency: The Net's Threat to Prices and Brands (HBR OnPoint Enhanced Edition)
- Cost Transparency: The Net's Threat to Prices and Brands
- Critical Mass: The IT Creativity Challenge
- Cyberservice: Taming Service Marketing Problems with the World Wide Web
- DLJdirect: "Putting Our Reputation Online"
- DataUnison: The eBay Reseller Strategy
- DoubleClick Buys Abacus (A)
- DoubleClick Buys Abacus (B)
- DoubleClick and Internet Privacy
- DuPont-NASCAR Marketing
- E-Loyalty: Your Secret Weapon on the Web (HBR OnPoint Enhanced Edition)
- E-Loyalty: Your Secret Weapon on the Web
- Eat2Eat.com
- First USA and Internet Marketing
- GetConnected
- Groundswell: Winning in a World Transformed by Social Technologies
- Hollydazzle.com
- How Media Choices are Changing Online Advertising
- How to Acquire Customers on the Web
- How to Combat Online Ad Fraud
- HubSpot: Inbound Marketing and Web 2.0
- InSite Marketing Technology (A)
- Jeff Bezos and Amazon.com
- Jewellworld.com--Online Jewelry Shopping in China
- Land Securities Group (A): Choosing Cost or Fair Value on Adoption of IFRS
- Land Securities Group (B)
- Localization: The Revolution in Consumer Markets
- Long Battle for an Instant Messaging Standard
- Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges (Hardcover)
- Marketing @ Microsoft: The Value of Customer Perception
- Marketing Moves: A New Approach to Profits, Growth, and Renewal (Hardcover)
- Marketing Rules
- Mary Kay Inc.: Direct Selling and the Challenge of Online Channels
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