Titles on: Voice of the customer
- 3M Chile: Health Care Products (A)
- 3M Chile: Health Care Products (B)
- 503 Rugby Road
- AB Bahco Tools: The Development of a Design Strategy at a Tool Company, Epilogue
- AB Bahco Tools: The Development of a Design Strategy at a Tool Company
- Adtel Ltd.
- Advertising Council Teen Alcoholism Campaign: Research and Strategy
- Alberto-Culver Co.: Calm 2
- Allied Van Lines, Inc.
- Analyzing Consumer Perceptions
- Analyzing Consumer Preferences
- Archdiocese of New York
- Assessing the Chinese Palate: American Securities Capital (A)
- Avalon Information Services, Inc.
- Avatar-Based Marketing
- Backward Market Research
- Bank of America: An Exploratory Study of the Women's Market
- Beech Aircraft Corp. (A)
- BizRate.com
- Blue Mountain Resorts Ltd.: The Night Skiing Decision
- Boston Beer Co.: Light Beer Decision
- Braun: The Syncro Shaver (B)
- Brighton Fish Pier
- Business Marketing; Understand What Customers Value
- Cableshop (A)
- Cableshop (B)
- Calling the Shots in R&D
- Canadian Tire: Selecting a Social Marketing Program
- Career Women's Clothing Store
- Changing Corporate Identity: The Case of a Regional Hospital, Epilogue
- Changing Corporate Identity: The Case of a Regional Hospital
- Chevron Corp.: Corporate Image Advertising
- Chipmunk Peanut Butter (A)
- City of Dallas
- Clairol Skin Machine (C)
- Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)
- Clark Material Handling Group-Overseas: Brazilian Product Strategy (A)
- Clark Material Handling Group-Overseas: Brazilian Product Strategy (B)
- Clark Material Handling Group-Overseas: Brazilian Product Strategy (C), Computer Addendum
- Clark Material Handling Group-Overseas: Brazilian Product Strategy (D)
- Cluster Analysis for Segmentation
- Coca-Cola Co.: The Global Teenager Project
- Columbia Instruments: The Flight of the Explorer
- Commercializing New Technologies: Getting from Mind to Market (Hardcover)
- Compactor (A)
- Compactor (B1)
- Compaq Computer: Consumer Notebook Group
- Compaq Computer: Focus Groups 1 and 2, Video Transcript
- Compaq Computer: Focus Groups
- Compaq Computer: Intel Inside?
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