Titles on: Strategic processes; Strategic market planning
- ACTonline: ACTDirect's Electronic Banking System
- AEMA: Learning Environmental Entrepreneurship
- Advanced Visual Systems
- AllAdvantage: Fall of 2000
- Arcor: The Challenge of Becoming a Global Competitor
- Assabet Holdings (C): Activity Based Budgeting
- Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
- Bernard Matthews PLC: Brand Leadership in Europe
- British Airways and Short-Haul Competition (A)
- Building Brands Without Mass Media
- Busy Signals: Telecommunications in Transition
- CFO as Corporate Leader: Critical Issues Ahead
- CW: Launching a Television Network
- Casa Pedro Domecq
- Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
- China Internet Corp.: http://www.China.Com
- Chinese Medicine in an Emerging Market
- Citibank: Marketing to Multinational Customers
- Cleaner Fuels for Competitive Advantage: ARCO and EC-1
- Club Med (A)
- Club Med (C): The "Re-New" Plan
- Comcast Corp.
- Comparison and Critical Examination of the PIMS and BCG Approaches to Strategic Marketing Planning
- Competing with Giants: Survival Strategies for Local Companies in Emerging Markets
- Concept of Marketing Strategy
- Concepts and Tools for Strategic Market Planning: A Course Note
- Consumer-Driven Health Care: Medtronic's Health Insurance Options
- Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk
- Cummins Engine Co. in 1979
- Customer Connections: New Strategies for Growth (Hardcover)
- De Cordova Museum
- Developing Foreign Export as a Market Entry Strategy
- Docutel Corp. (Condensed)
- Egg Pricing Problem
- Eli Lilly--1998 (A): Strategic Challenges
- Eli Lilly--1998 (B): Emerging Global Organization
- Exclusive Resorts: Entrepreneurial Positioning and Nonmarket Defense
- Fashion World, Inc.: Stacy's
- FastLane Technologies, Inc.
- G & R Felpausch Co.: Creating Value Through Scanner Data
- GenRad, Inc.--1990 (A): At a Crossroads in Electronic Test
- GenRad, Inc.--1990 (B): The VXIbus Standard
- General Electric Co.: Clock and Timer Market Strategy, Planning Exercise
- General Electric Co.: Clock and Timer Market Strategy
- General Foods Corp.: Dessert Toppings Strategy
- General Foods: Powdered Soft Drinks (A)
- Glaxo Italia, S.p.A.: The Zinnat Marketing Decision
- Gold Star Co. Ltd.
- Grasse Fragrances SA
- Growth, Strategy and Slotting at No Pudge! Foods, Inc.
 
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