Titles on: Sales management; Customer life cycle
- A Note on Sizing the Sales Force
- AT&T -- Long Lines Department Charter Financial Corp.
- Actmedia, Inc.
- Advent Corp. (E)
- Advent Corp. (F)
- After the Sale Is Over
- Agilent Technologies
- Alcan Aluminum Corp.: Building Products Division
- Alcon Laboratories, Inc. (Condensed)
- American Dream
- American Mobile Satellite Corp.
- Amerisource
- Anaquest: The Professional Services Project (B)
- Applicon, Inc.
- Aspects of Sales Management: An Introduction
- Aspects of Sales Management: Key Themes
- Astra/Merck Group
- Avaya (A)
- Avaya (B)
- Avaya (C): Implementing Demand Generation in Brazil
- Avaya (D): Early Results of Demand Generation
- Avon.com (A)
- Avon.com (B)
- BMW's Project Switch (B): Importers vs. National Sales Companies
- BOC Group: Ohmeda (A)
- BOC Group: Ohmeda (B)
- Barry Controls: Division of Barry Wright Corp.
- Battlefield Group, Inc. (Revised)
- Bausch & Lomb, Inc. (A)
- Bausch & Lomb, Inc. (B)
- Bausch & Lomb, Inc. (C)
- Becton Dickinson & Co.: Multidivisional Marketing Programs
- Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed)
- Becton Dickinson & Co.: VACUTAINER Systems Division, Decision Analysis Supplement
- Becton Dickinson & Co.: VACUTAINER Systems Division
- Becton Dickinson Division: Marketing Organization
- Bella Beauty Products, Inc. (C), Assignment Sheet
- Bella Beauty Products, Inc. (C)
- Bella Beauty Products, Inc. (D)
- Bella Beauty Products, Inc. (E)
- Bergman Wire & Cable Co. (A&B)
- Better Marketing at the Point of Purchase
- Big to Small: The Two Lives of Barry Nalls
- Biomed Co., Ltd.: Designing a New Sales Compensation Plan
- Bladelogic (A)
- Boston Whaler, Inc.: Managing the Dealer Network
- Braas GmbH (A)
- Braas GmbH (B)
- Braas GmbH (C)
- Brookfield Corp.'s Personal Computers (B)
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