Titles on: Retaining customers; Customer loyalty
- 2002 HBR List: Don't Delight Your Customers Away (HBR Article Collection)
- Achieving Customer Satisfaction at Pizza Hut (A)
- Achieving Customer Satisfaction at Pizza Hut (B)
- Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
- Air Miles Canada: Rebranding the Air Miles Rewards Program
- Attention Economy: Understanding the New Currency of Business
- Avoid the Four Perils of CRM (HBR OnPoint Enhanced Edition)
- Avoid the Four Perils of CRM
- Bottom-Feeding for Blockbuster Businesses
- Breaking the Trade-Off Between Efficiency and Service (HBR OnPoint Enhanced Edition)
- Breaking the Trade-Off Between Efficiency and Service
- Broken Promises: An Unconventional View of What Went Wrong at IBM (Hardcover)
- Building Loyalty in Business Markets
- Bush Boake Allen
- Business Basics at the Base of the Pyramid
- CRM Done Right (HBR OnPoint Enhanced Edition)
- CRM Done Right
- CRM--the Right Way (HBR OnPoint Collection)
- CRM--the Right Way, 2nd Edition (HBR OnPoint Collection)
- CRM--the Right Way, 3rd Edition (HBR Article Collection)
- Cabo San Viejo: Rewarding Loyalty
- Can Selling Be Globalized?: The Pitfalls of Global Account Management
- Case for Brand Loyalty
- Circles
- Command Performance: The Art of Delivering Quality Service (Hardcover)
- Creating the Living Brand
- Customer Data--Use It or Lose 'Em (HBR Article Collection)
- Customer Equity: Building and Managing Relationships as Valuable Assets (Hardcover)
- Customer Has Escaped
- Customer Profitability and Lifetime Value
- Customer Pyramid: Creating and Serving Profitable Customers
- Customer Relationship Management: In B2C Markets, Often Less Is More
- Customer Value Measurement at Nortel Networks--Optical Networks Division
- Customer-Centered Brand Management (HBR OnPoint Enhanced Edition)
- Customer-Centered Brand Management
- Defeating Feature Fatigue (HBR OnPoint Enhanced Edition)
- Defeating Feature Fatigue
- Defensive Marketing: How a Strong Incumbent Can Protect Its Position
- Designing and Executing Memorable Service Experiences: Lights, Camera, Experiment, Integrate, Action!
- Diamonds in the Data Mine (HBR OnPoint Enhanced Edition)
- Diamonds in the Data Mine
- Do Customer Communities Pay Off?
- Do Customer Loyalty Programs Really Work?
- Do You Want to Keep Your Customers Forever?
- Don't Take Calls, Make Contact
- E-Loyalty: Your Secret Weapon on the Web (HBR OnPoint Enhanced Edition)
- E-Loyalty: Your Secret Weapon on the Web
- Electronic Arts Introduces The Sims Online
- Five Rules for Retailing in a Recession
- Get Emotional
 
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