Titles on: Product positioning
Results 51 - 100:
- Changing Corporate Identity: The Case of a Regional Hospital, Epilogue
- Changing Corporate Identity: The Case of a Regional Hospital
- Chantal Cookware Corp.
- Citibank: Launching the Credit Card in Asia Pacific (A), Spanish Version
- Citibank: Launching the Credit Card in Asia Pacific (A)
- Citibank: Launching the Credit Card in Asia Pacific (B)
- Clairol Appliance Division: The Skin Machine (A)
- Clairol Appliance Division: The Skin Machine (B)
- Clocky: The Runaway Alarm Clock
- Colgate-Palmolive Co.: The Precision Toothbrush (Condensed)
- Colgate-Palmolive Co.: The Precision Toothbrush
- Competition and Product Variety
- Competition and Quality
- Concha y Toro
- Corporate Identity
- Cronin's
- Customer Value Propositions in Business Markets (HBR OnPoint Enhanced Edition)
- Customer Value Propositions in Business Markets
- Daisy (C): Positioning
- Danton's: The Specialty Store Men's Apparel Business
- Denying the Urge to Splurge
- Dictaphone: Exec Picocasette Portable Dictation Recorder, Executive Summary
- Discover Your Products' Hidden Potential
- Discovering New Points of Differentiation
- Don't Innovate Alone (HBR Article Collection)
- Don't Just Do Something, Stand There!
- Drivers of Technology Licensing: An Industry Comparison
- Du Darfst (A)
- Du Darfst (B)
- EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing
- EFJ, Inc.
- Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption (HBR OnPoint Enhanced Edition)
- Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
- Edmunds.com (A)
- Edmunds.com, Inc. (B)
- Embrace the Dark Side
- Erco Leuchten GmbH: The Axis and Gantry Lighting Systems, Executive Summary
- Erox Corp.: Leverage Marketing
- Euronext.liffe and the Over-the-Counter Derivatives Market (A)
- Euronext.liffe and the Over-the-Counter Derivatives Market (B)
- Exclusive Resorts: Entrepreneurial Positioning and Nonmarket Defense
- FIJI Water and Corporate Social Responsibility - Green Makeover or "Greenwashing"?
- G.I. JOE: Marketing an Icon
- Gary Rodkin at Pepsi-Cola North America (A)
- Gary Rodkin at Pepsi-Cola North America (B) (Abridged)
- Gary Rodkin at Pepsi-Cola North America (B)
- General Foods: Opportunities in the Dog Food Market
- General Foods: Powdered Soft Drinks (B)
- General Motors Malaysia Snd.Bhd.: Introduction of the Basic Transportation Vehicle
- Get Your Innovations to Market--and Keep Them There (HBR Article Collection)
 
|
Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples |