Titles on: Product positioning
- A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
- A Giant Among Women
- Adam Aircraft
- Air Deccan (A): Changing the Face of Indian Aviation
- Airborne Express (Abridged)
- Airbus A3XX: Developing the World's Largest Commercial Jet (A), Spanish Version
- Airbus A3XX: Developing the World's Largest Commercial Jet (A)
- Airbus A3XX: Developing the World's Largest Commercial Jet (B)
- Airframe Industry (A)
- Airframe Industry (B): Spring 1978
- Airframe Industry (C): Summer 1978
- Airframe Industry (D): Fall 1979
- Airframe Industry (E): Fall 1979
- Airframe Industry (F): Fall 1979
- Airframe Industry (G): December 1979
- Airframe Industry (H): December 1980
- Airframe Industry (I): December 1980
- Airframe Industry (J): December 1980
- Airframe Industry (L): Cumulative Aircraft Sales
- Airframe Industry (M): Aircraft Profiles (as of September 1978)
- Airframe Industry (N): Aircraft Profiles (as of September 1980)
- Airframe Industry (O): December 1981
- Airframe Industry in 1987
- And Now, a Word from Our Sponsor
- Aqualisa Quartz: Simply a Better Shower, Spanish Version
- Aqualisa Quartz: Simply a Better Shower
- Archer-Daniels-Midland Co.
- AstraZeneca, Prilosec, and Nexium: Marketing Challenges in the Launch of a Second-Generation Drug
- Audio Spotlight
- Authenticity: What Consumers Really Want (Hardcover)
- BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- Becel Margarine
- Beef Industry Council: "Beef--Real Food for Real People" Campaign
- Bioriginal Food and Science Corp.
- Black & Decker Corp.: Compact Power--Innovation in the Cordless Professional Drill and Driver market
- Brands and Branding, Spanish Version
- Brands and Branding
- Braun: The Syncro Shaver (B)
- Break Free from the Product Life Cycle
- Business Marketing; Understand What Customers Value
- CDI Auto Game: Bored Motor
- CDI Auto Game: Hoaxwagon
- CDI Auto Game: Myococca, Inc.
- CDI Auto Game: Schmazda
- CDI Auto Game: Team Leader's Guide
- CKD: The Selex C4000 Pneumatic FRL (Filter, Regulator, Lubricator), Executive Summary
- Canada Goose Inc.: At a Retail Crossroads
- Canon: The EOS 53mm Camera, Executive Summary
- Cape Wind
- Carnation Foods Co. Ltd. (C)
 
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