Titles on: Product portfolio management
- Arrow Electronics, Inc.
- Brim (A)
- Brim (B)
- CIBA-GEIGY Pharmaceuticals Division: Multinational Strategic Planning
- CW: Launching a Television Network
- Carnation Foods Co. Ltd.
- Choice Hotels International--1995
- Citicorp Investment Management
- Competition and Business Strategy in Historical Perspective
- Computer Power Group: Designing Brand Architecture
- Confronting Proliferation: A Conversation with Four Senior Marketers
- Control Your Inventory in a World of Lean Retailing
- Defeating Feature Fatigue (HBR OnPoint Enhanced Edition)
- Defeating Feature Fatigue
- Dell Computer: Inspiron Product Development
- Design to Value at BNR/Northern Telecom: The Vista Modular Phone
- Designing Product and Business Portfolios
- Disney Consumer Products: Marketing Nutrition to Children
- Do You Want to Keep Your Customers Forever?
- Extend Profits, Not Product Lines (HBR OnPoint Enhanced Edition)
- Extend Profits, Not Product Lines
- Financial Management and Planning with the Product Life Cycle Concept
- Furman, Selz, Mager, Dietz & Birney, Inc.
- Geffen Records
- General Foods Corp.: Dessert Toppings Strategy
- General Foods: Powdered Soft Drinks (A)
- Gillette Personal Care Division: Marketing Planning and Control
- Growing by Cutting SKUs at Clorox
- Hewlett-Packard (A)
- Hewlett-Packard (B)
- Innovation Versus Complexity: What Is Too Much of a Good Thing? (HBR OnPoint Enhanced Edition)
- Innovation Versus Complexity: What Is Too Much of a Good Thing?
- Intel Corp. Product Transitions and Demand Generation
- Koehring Co.
- Make Sure All Your Products Are Profitable (HBR Article Collection)
- Make Sure All Your Products Are Profitable, 2nd Edition (HBR Article Collection)
- Market Selection and Direction: Role of Product Portfolio Planning
- Marketing Malpractice: The Cause and the Cure (HBR OnPoint Enhanced Edition)
- Marketing Malpractice: The Cause and the Cure
- Merging Brands After Mergers
- Microsoft--1995 (Abridged)
- Microsoft--1995
- More Isn't Always Better
- New Appeal of Private Labels
- Note on Industry/Market Strategy
- Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy
- Pacific Coast Studios
- Principles of Product Policy
- Private Label Strategy: How to Meet the Store Brand Challenge (Hardcover)
- See Your Brands Through Your Customers' Eyes
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