Titles on: Product management
- (PRODUCT) RED (A)
- (PRODUCT) RED (B)
- 3M ESPE AG: Managing Intellectual Property in the Dental Impression Materials Market
- A Brush with AIDS (A), Spanish Version
- A Brush with AIDS (B), Spanish Version
- A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products
- A Rose by Any Other Name
- AMD: A Customer-Centric Approach to Innovation
- Adapting Products to LDC Tastes
- Airframe Industry (A)
- Alberto-Culver Co.: Subdue
- American Mobile Satellite Corp.
- And Now, a Word from Our Sponsor
- Aspect Medical Systems
- Atlantic Aviation Corp.: Westwind Division
- Back in Fashion: How We're Reviving a British Icon
- Becton Dickinson Division: Marketing Organization
- Beecham Products U.S.A. (A)
- Beecham Products U.S.A. (B)
- Bella Beauty Products, Inc. (A)
- Beware the Pitfalls of Global Marketing
- Black & Decker: The Spacemaker Plus, Executive Summary
- Breaking with the Past?: Four Examples of Product Change
- Brush with AIDS (A)
- Brush with AIDS (B)
- Bundling
- Burt's Bees: Leaving the Hive
- CPM for New Product Introduction
- Cambridge Software Corp.
- Can This Brand Be Saved?
- Canon: The EOS 53mm Camera, Executive Summary
- Case of the Migrating Markets
- Case of the Tech Service Tangle
- Case of the Test Market Toss-up
- Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
- Clairol Appliance Division: The Skin Machine (A)
- Clairol Appliance Division: The Skin Machine (B)
- Clairol Skin Machine (C)
- Convection Corp. (A)
- Conversation: Nau CEO Chris Van Dyke on Tapping Customers' Passions
- Corporate Imagination and Expeditionary Marketing
- Cumberland Metal Industries: Engineered Products Division--1980
- Customize Your Product Development
- Daimler Chrysler Commercial Vehicles Division
- DataUnison: The eBay Reseller Strategy
- Dendrite International (A) (Condensed)
- Dendrite International, Spanish Version
- Dendrite International
- Discovering New Points of Differentiation
- Disney's "The Lion King" (A): The $2 Billion Movie
 
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