Titles on: Product lines
- AB Bahco Tools: The Development of a Design Strategy at a Tool Company, Epilogue
- AB Bahco Tools: The Development of a Design Strategy at a Tool Company
- AB Bahco: The Ergo Screwdriver, Executive Summary
- Acoustic Research, Inc. (A)
- Acoustic Research, Inc. (B)
- Acoustic Research, Inc. (C)
- Alpine Confections: The Making of Something Sweet
- Amalgamated Aluminum Alloy Division
- American Airlines, Inc.: Proposal for a Three-Class Transcon Service
- Anderson Clayton Foods (A)
- Anderson Clayton Foods (B)
- Apple Computer: The First Ten Years
- BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- BOC Group: Ohmeda (A)
- BOC Group: Ohmeda (B)
- Bangor Punta Operations, Inc.
- Barco Projection Systems (A): Worldwide Niche Marketing, Spanish Version
- Barco Projection Systems (A): Worldwide Niche Marketing
- Barco Projection Systems (B)
- Barco Projection Systems (C)
- Barco Projection Systems (D)
- BayFunds
- Bayerische Motoren Werke AG (BMW), Spanish Version
- Bayerische Motoren Werke AG (BMW)
- Bella Beauty Products, Inc. (B)
- Bella Beauty Products, Inc. (F)
- Bella Beauty Products, Inc. (G), Supplement
- Bella Beauty Products, Inc. (G)
- BiC Pen Corp. (A), Supplement
- BiC Pen Corp. (A)
- BiC Pen Corp. (B)
- BiC Pen Corp. (C)
- Biopure Corp., Spanish Version
- Biopure Corp.
- Black & Decker: The Spacemaker Plus, Executive Summary
- Brand Leverage Power: The Critical Role of Brand Balance
- Braun AG: The KF 40 Coffee Machine, Epilogue
- Braun AG: The KF 40 Coffee Machine
- Braun: The KF 40 Line of Automatic Coffeemakers, Executive Summary
- Breaking with the Past?: Four Examples of Product Change
- Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
- CIBA Vision Canada--1990
- Carnation Foods Co. Ltd. (B)
- Carnation Foods Co. Ltd.
- Chase Manhattan Bank (A)
- Chase Manhattan Bank (B)
- Chase Manhattan Bank (C): The Individual Bank
- Chase Manhattan Bank (D): The Global Bank
- Chase Manhattan Bank (E): The Institutional Bank
- Chase Manhattan Bank (F): Integration Issues
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