Titles on: New product marketing
- A Note on Racing to Acquire Customers
- Abgenix and the XenoMouse
- Authenticity: What Consumers Really Want (Hardcover)
- BRL Hardy: Globalizing an Australian Wine Company, Spanish Version
- BRL Hardy: Globalizing an Australian Wine Company
- Ben & Jerry's: Preserving Mission & Brand Within Unilever
- Biopure Corp., Spanish Version
- Biopure Corp.
- Brocade: Launching the Multiprotocol Router
- C.W. Post
- CIBA-GEIGY Agricultural Division
- CIBA-GEIGY Pharmaceuticals: Pharma International
- Chemical Bank: The Pronto System
- Chipman-Union, Inc.: Odor-Eaters Socks
- Colgate-Palmolive Co.: The Precision Toothbrush
- Collabrys, Inc. (A)--The Evolution of a Startup
- Corporate Imagination and Expeditionary Marketing
- Cox Communications, Inc.
- Cumberland Metal Industries: Engineered Products Division--1980, Spanish Version
- Cumberland Metal Industries: Engineered Products Division--1980
- Digital Angel, Spanish Version
- Digital Angel
- Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?
- Documentum, Inc.
- EMI and the CT Scanner (A)
- EMI and the CT Scanner (B)
- Eli Lilly: Developing Cymbalta
- Erox Corp.: Leverage Marketing
- Fernwood Art Investments: Leading in an Imperfect Marketplace
- Fisher-Price Toys, Inc., Spanish Version
- Fisher-Price Toys, Inc.
- Four Products: Predicting Diffusion (2006)
- Four Products: Predicting Diffusion
- Frito-Lay, Inc.: Grandma's "Ready-to-Eat" Cookies
- G.D. Searle & Co.: Equal Low-Calorie Sweetener (A)
- G.D. Searle & Co.: Equal Low-Calorie Sweetener (B)
- General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
- Gillette's Launch of Sensor
- Goodyear: The Aquatred Launch (Condensed)
- Goodyear: The Aquatred Launch, Spanish Version
- Goodyear: The Aquatred Launch
- Harper Chemical Co., Inc., Addendum
- Harper Chemical Co., Inc., Spanish Version
- Harper Chemical Co., Inc.
- Hasbro Games: POX (A)
- Henkel Corp. (A)
- Henkel Corp. (B)
- Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
- Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy (Hardcover)
- IBM On Demand Community
 
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