Titles on: New product marketing
- A.1. Steak Sauce: Lawry's Defense
- Abgenix and the XenoMouse
- AlarmForce: The Launch of AlarmFog
- Amalgamated Aluminum Alloy Division
- Apple Computer (A)
- Apple Computer (B)
- Apple Computer, Inc.: Think Different, Think Online Music
- Art of Standards Wars
- AstraZeneca, Prilosec, and Nexium: Marketing Challenges in the Launch of a Second-Generation Drug
- Augat Electronics, Inc.
- Authenticity: What Consumers Really Want (Hardcover)
- BRL Hardy: Globalizing an Australian Wine Company, Spanish Version
- BRL Hardy: Globalizing an Australian Wine Company
- BSA Industries: Belmont Division
- Bella Beauty Products, Inc. (G), Supplement
- Bella Beauty Products, Inc. (G)
- Ben & Jerry's: Preserving Mission & Brand Within Unilever
- Benco, Inc. (A): Arch-Flow
- Biocon: Launching a New Cancer Drug in India
- Biopure Corp., Spanish Version
- Biopure Corp.
- Brita Products Co.
- Brocade: Launching the Multiprotocol Router
- Browser Wars: Microsoft Versus Netscape
- BuildingBlocks International
- Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations
- C.W. Post
- CIBA-GEIGY Agricultural Division
- CIBA-GEIGY Pharmaceuticals: Pharma International
- Cableshop (A)
- Cableshop (B)
- Carolina Lunker Sauce
- Charmed Technology
- Chemical Bank: The Pronto System
- Chipman-Union, Inc.: Odor-Eaters Socks
- Clairol Skin Machine (C)
- Code Red: Launching a Brand Extension
- Colgate-Palmolive Co.: The Precision Toothbrush (Condensed)
- Colgate-Palmolive Co.: The Precision Toothbrush
- Collabrys, Inc. (A)--The Evolution of a Startup
- Computer Devices, Inc.: Selling Intelligent Terminals
- Computer Retailing at Macy's California
- Corporate Imagination and Expeditionary Marketing
- Cox Communications, Inc.
- Crestor
- Cumberland Metal Industries: Engineered Products Division--1980, Spanish Version
- Cumberland Metal Industries: Engineered Products Division--1980
- Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
- Digital Angel, Spanish Version
- Digital Angel
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