Titles on: Marketing
Results 301 - 350:
- Beth Israel Hospital, Boston
- Better Marketing at the Point of Purchase
- Better Sales Networks
- Beware the Pitfalls of Global Marketing
- Beyond Better Products: Capturing Value in Customer Interactions
- Beyond Money: Toward an Economy of Well-Being
- Big Spaceship: Ready to Go Big?
- Big to Small: The Two Lives of Barry Nalls
- Binney and Smith, Inc.: The Fun Center Program
- Biocon: Launching a New Cancer Drug in India
- Biokit S.A.
- Biomed Co., Ltd.: Designing a New Sales Compensation Plan
- Biopure Corp., Spanish Version
- Biopure Corp.
- Bioriginal Food and Science Corp.
- Birth of the Swatch
- BizRate.com
- Black & Decker Corp. (A): Power Tools Division
- Black & Decker Corp. (B): "Operation Sudden Impact"
- Black & Decker Corp. (C): "Operation Sudden Impact" Results--1992-94
- Black & Decker Corp. (D): DeWalt Opportunities in Europe and Japan
- Black & Decker Corp.: Household Products Group (A)
- Black & Decker Corp.: Household Products Group (A1)
- Black & Decker Corp.: Household Products Group, Brand Transition, Spanish Version
- Black & Decker Corp.: Household Products Group, Brand Transition
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
- Blockbuster (B)
- Blockbuster Entertainment Corp.: Growth Strategies for 1995
- Blockbuster, Inc.: Casting a New Movie
- Blogging at BzzAgent
- Blogging: A new play in your marketing game plan
- Blue Mountain Resorts Ltd.: The Night Skiing Decision
- Blurring the Lines: Why It's Time to Rethink Marketing
- Boost Your Marketing ROI with Experimental Design
- Boots: Hair-Care Sales Promotion
- Boston Celtics--1997-98: The Comeback Begins
- Boston Celtics: Turnaround Marketing--1997
- Boston Fights Drugs (A): Designing Communications Research, Spanish Version
- Boston Fights Drugs (A): Designing Communications Research
- Boston Fights Drugs (B): Converting Research to Action
- Boston Globe: Advertising the Krugerrand
- Boston Whaler, Inc.: Managing the Dealer Network
- Bottom-Feeding for Blockbuster Businesses
- Braas GmbH (A)
- Braas GmbH (B)
- Braas GmbH (C)
- Brand Confusion
- Brand Leverage Power: The Critical Role of Brand Balance
- Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
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