Titles on: Marketing strategy
- "Asia's World City": Hong Kong's New Identity
- 10 Must-Read Articles from HBR
- 2002 HBR List: Don't Delight Your Customers Away (HBR Article Collection)
- 7-Eleven in America and Japan
- A Blogger in Their Midst
- A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
- A Consultant's Comeuppance
- A Crack in the Mug: Can Starbucks Mend It?
- A Note on Sizing the Sales Force
- A Rose by Any Other Name
- ABS Global
- AIA-JF Green Fund--Differentiation in Funds Market
- AT&T -- Long Lines Department National Account Selling (A)
- AT&T -- Long Lines Department National Account Selling (B)
- AT&T -- Long Lines Department National Account Selling (C)
- AT&T -- Long Lines Department National Account Selling (D)
- AT&T Long Lines (B), Telemarketing: Introduction to Video 1
- AT&T Long Lines (D), Telemarketing: Introduction to Video 3
- AT&T Long Lines: Marketing Telemarketing (A)
- Abgenix and the XenoMouse
- Achieving the Ideal Brand Portfolio
- Ad Council's AIDS Campaign (A): Advertising Strategy
- Ad Council's AIDS Campaign (B): Program Adoption
- Adelie Corp. (A1)
- Adelie Corp. (A2)
- Adelie Corp. (B)
- Adelie Corp. (C)
- Advanced Visual Systems
- Advertising Advantage (Paperback)
- Agrochemicals at Ciba-Geigy AG (A)
- Agrochemicals at Ciba-Geigy AG (B)
- Air Miles
- Airframe Industry (L): Cumulative Aircraft Sales
- Airframe Industry (M): Aircraft Profiles (as of September 1978)
- Airframe Industry (N): Aircraft Profiles (as of September 1980)
- Airframe Industry (O): December 1981
- Ajinomoto Co., Inc.
- Akzo Nobel UK: Managing the Brand Portfolio
- Alberto-Culver Co.: Calm 2
- Alcon Laboratories, Inc. (Condensed)
- Allstate Chemical Co.: The Commercialization of Dynarim
- Alpine Confections: The Making of Something Sweet
- Alto Chemicals Europe (A)
- Alto Chemicals Europe (B)
- Alto Chemicals Europe (C)
- Amana Microwave Ovens
- American Express: Membership Rewards Europe, Supplement
- American Express: Membership Rewards Europe
- American Mobile Satellite Corp.
- American Repertory Theatre, Spanish Version
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