Titles on: Marketing planning

• A Consultant's Comeuppance
• A Rose by Any Other Name
• Bayerische Motoren Werke AG (BMW), Spanish Version
• Bayerische Motoren Werke AG (BMW)
• Boost Your Marketing ROI with Experimental Design
• Bringing Customers into the Boardroom
• Charles Schwab Corp.: Introducing a New Brand
• Chemical Bank: The Pronto System
• Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
• Chipman-Union, Inc.: Odor-Eaters Socks
• Customer Profitability and Lifetime Value
• Diamonds in the Data Mine (HBR OnPoint Enhanced Edition)
• Diamonds in the Data Mine
• Digital Angel, Spanish Version
• Digital Angel
• Disintegrated Marketing
• Disney's "The Lion King" (A): The $2 Billion Movie
• Disney's "The Lion King" (B): The Synergy Group
• Disney's "The Lion King" (C): Repeat Performance
• Do Rewards Really Create Loyalty?
• Dunfey Hotels Corp.
• E.T. Phone Home, Inc.: Forecasting Business Demand
• Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)
• Fieldcrest: St. Mary's Blankets
• Forecasting the Adoption of a New Product
• G & R Felpausch Co.: Creating Value Through Scanner Data
• GenRad, Inc.--1990 (A): At a Crossroads in Electronic Test
• GenRad, Inc.--1990 (B): The VXIbus Standard
• Gillette Personal Care Division: Marketing Planning and Control
• Grafica, Inc.: Winning the New Jersey Lottery (A)
• Grafica, Inc.: Winning the New Jersey Lottery (C)
• Guru.com
• Harley-Davidson: Marketing Strategy for Motorcycles--1977
• Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information (Hardcover)
• Hedging Customers
• Hertz Corp.: Guaranteed Pricing
• Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy (Hardcover)
• How Valuable Is Word of Mouth?
• How to Acquire Customers on the Web
• Hurricane Island Outward Bound School
• Is Your Company Ready for One-to-One Marketing? (HBR OnPoint Enhanced Edition)
• Is Your Company Ready for One-to-One Marketing?
• Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage (Hardcover)
• KONE: The MonoSpace Launch in Germany
• Keeping to the Fairway
• Kingsford Charcoal
• L. Londell McMillan (A)
• Learning Marketing: A Case-Based Approach
• LifeSpan Inc.: Abbott Northwestern Hospital, Spanish Version
• LifeSpan Inc.: Abbott Northwestern Hospital

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