Titles on: Marketing planning
- A Consultant's Comeuppance
- A Rose by Any Other Name
- Alto Chemicals Europe (A)
- Alto Chemicals Europe (B)
- Alto Chemicals Europe (C)
- Amalgamated Foods: Implementation of a Marketing Decision Support System, Addendum
- Amalgamated Foods: Implementation of a Marketing Decision Support System
- Bayerische Motoren Werke AG (BMW), Spanish Version
- Bayerische Motoren Werke AG (BMW)
- Beecham Products U.S.A. (A)
- Beecham Products U.S.A. (B)
- Boost Your Marketing ROI with Experimental Design
- Bridge the Gap Between Strategy and Tactics with the Magic Matrix
- Bringing Customers into the Boardroom
- Buzz on Buzz (HBR OnPoint Enhanced Edition)
- Buzz on Buzz
- CDI Auto Game: Bored Motor
- CDI Auto Game: Hoaxwagon
- CDI Auto Game: Myococca, Inc.
- CDI Auto Game: Schmazda
- CDI Auto Game: Team Leader's Guide
- Carvel Ice Cream: Developing the Beijing Market
- Charles Schwab Corp.: Introducing a New Brand
- Chemical Bank: The Pronto System
- Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
- Chipman-Union, Inc.: Odor-Eaters Socks
- Compactor (A)
- Compactor (B1)
- Competitive Analysis
- Customer Profitability and Lifetime Value
- Delta Grand Pacific Hotel
- Diamonds in the Data Mine (HBR OnPoint Enhanced Edition)
- Diamonds in the Data Mine
- Digital Angel, Spanish Version
- Digital Angel
- Disintegrated Marketing
- Disney's "The Lion King" (A): The $2 Billion Movie
- Disney's "The Lion King" (B): The Synergy Group
- Disney's "The Lion King" (C): Repeat Performance
- Do Rewards Really Create Loyalty?
- Dunfey Hotels Corp.
- E.T. Phone Home, Inc.: Forecasting Business Demand, Software Case
- E.T. Phone Home, Inc.: Forecasting Business Demand
- Educational Technology Corp.: Crossing the Chasm
- Electrohome (A): Projection Systems Division
- Electrohome (B): The Phoenix Project
- Electrohome (C): The Marquee Launch
- Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)
- Experience Economy, Audiobook (Cassette)
- Experience Economy: Work Is Theatre & Every Business a Stage (Hardcover)
 
|
Powered by Content Directions, Inc. (CDI) and the Digital Object Identifier (DOI) View additional CDI examples |