Titles on: Marketing management
- ACTonline: ACTDirect's Electronic Banking System
- Actmedia, Inc.
- Ad Spending: Growing Market Share
- Ad Spending: Maintaining Market Share
- After the Sale Is Over
- Agilent Technologies
- Akzo Nobel UK: Managing the Brand Portfolio
- Aladdin Knowledge Systems
- AlarmForce: The Launch of AlarmFog
- Alaska Airlines: For the Same Price, You Just Get More...
- Alfa-Laval: Farm Equipment Division (A)
- Alfa-Laval: Farm Equipment Division (B)
- Alloy Rods Corp.
- Alloy.com: Marketing to Generation Y
- American Airlines, Inc.: Proposal for a Three-Class Transcon Service
- American Dream
- American Gem Market System
- Amerisource
- Amway in China (A): A New Business Model
- Amway in China (B): Adapting to a Changing Environment
- Applied Materials, Inc.
- Aspects of Marketing Organization: An Introduction
- Aspects of Sales Management: An Introduction
- Aspects of Sales Management: Key Themes
- Atlantic Aviation Corp.: Westwind Division
- Auto Collection: Ford's Better Idea for Selling Cars and Trucks
- AutoZone: How Long Will They Be in the Zone?
- Automation to Boost Sales and Marketing
- Avon.com (A)
- Avon.com (B)
- Banyan Tree: Sustainability of a Brand During Rapid Global Expansion
- BayFunds
- Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed), Spanish Version
- Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed)
- Becton Dickinson & Co.: VACUTAINER Systems Division, Decision Analysis Supplement
- Becton Dickinson & Co.: VACUTAINER Systems Division
- Bella Beauty Products, Inc. (A)
- Bella Beauty Products, Inc. (C), Assignment Sheet
- Bella Beauty Products, Inc. (C)
- Bella Beauty Products, Inc. (D)
- Bella Beauty Products, Inc. (E)
- Benco, Inc. (A): Arch-Flow
- Beware the Pitfalls of Global Marketing
- Blue Bell, Inc.
- Blurring the Lines: Why It's Time to Rethink Marketing
- Brand Report Card
- Branded by the Past
- Brands vs. Private Labels: Fighting to Win
- Breeze in the Face
- Bridge the Gap Between Strategy and Tactics with the Magic Matrix
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