Titles on: Marketing implementation
- A Problem-Solving Approach to Designing and Implementing a Strategy to Improve Performance
- AT&T -- Long Lines Department Charter Financial Corp.
- AT&T -- Long Lines Department National Account Selling (A)
- AT&T -- Long Lines Department National Account Selling (B)
- AT&T -- Long Lines Department National Account Selling (C)
- AT&T -- Long Lines Department National Account Selling (D)
- Acer America: Development of the Aspire
- Achieving Deep Customer Focus
- Actmedia, Inc.
- Ad Council's AIDS Campaign (A): Advertising Strategy
- Ad Council's AIDS Campaign (B): Program Adoption
- Advertising Advantage (Paperback)
- Alcan Aluminum Corp.: Building Products Division
- Alloy Rods Corp.
- American Mobile Satellite Corp.
- Amerisource
- Apple Computer in Japan (A)
- Apple Computer in Japan (B)--1992
- Applicon, Inc.
- Applied Materials, Inc.
- Aspects of Sales Management: Key Themes
- Atlantic Aviation Corp.: Westwind Division
- BOC Group: Ohmeda (A)
- BOC Group: Ohmeda (B)
- Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed), Spanish Version
- Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed)
- Becton Dickinson & Co.: VACUTAINER Systems Division, Decision Analysis Supplement
- Becton Dickinson & Co.: VACUTAINER Systems Division
- Becton Dickinson Division: Marketing Organization
- Benco, Inc. (A): Arch-Flow
- Benco, Inc. (B): Marketing Organization
- Benco, Inc. (C): Marketing Operations Audit
- Binney and Smith, Inc.: The Fun Center Program
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)
- Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
- Boost Your Marketing ROI with Experimental Design
- Boston Whaler, Inc.: Managing the Dealer Network
- Brookfield Corp.'s Personal Computers (A)
- Brookfield Corp.'s Personal Computers (B)
- CEMEX: Rewarding the Egyptian Retailers
- Can This High-Tech Product Sell Itself?
- Capital Cities Communications, Inc. (CCCI)
- Capital Cities/ABC, Inc: Spot Sales
- Carolina Power & Light Co.: Customer and Operating Services Group
- Case Study in Case Research: Marketing Implementation
- Centra Software
- Choosing the Right Green Marketing Strategy
- Code Red: Launching a Brand Extension
- Cole National Corp. (C): Consumer Products Division
- Cole National Corp. (D): Field Sales Organization
 
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