Titles on: Marketing

• 21-Speed Gizmos, Inc.
• 7-Eleven, Inc.
• A Blogger in Their Midst
• A Breeze in the Face
• A Case for Discount Discipline
• A Consultant's Comeuppance
• A Note on Consumer Market Segmentation
• A Pointed Lesson About Product Features
• A Portfolio Approach to Sales
• A Rose by Any Other Name
• A Smarter Way to Sell Commodities
• ABS Global
• AMD: A Customer-Centric Approach to Innovation
• AT&T USADirect In-Language Service: India
• Abgenix and the XenoMouse
• Actmedia, Inc.
• Ad Council's AIDS Campaign (A): Advertising Strategy
• Ad Council's AIDS Campaign (B): Program Adoption
• Ad Spending: Growing Market Share
• Ad Spending: Maintaining Market Share
• Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
• Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
• Advertising: "The Poetry of Becoming"
• After the Sale Is Over
• Air Miles
• Aladdin Knowledge Systems
• Alessi: Evolution of an Italian Design Factory (C)
• Alessi: Evolution of an Italian Design Factory (D)
• Alloy Rods Corp.
• Alloy.com: Marketing to Generation Y
• Alltech...naturally
• Amana Microwave Ovens
• American Airlines' Value Pricing (A)
• American Airlines' Value Pricing (B)
• American Airlines' Value Pricing (C)
• American Airlines, Inc.: Proposal for a Three-Class Transcon Service
• American Mobile Satellite Corp.
• American Repertory Theatre, Spanish Version
• American Repertory Theatre
• American Rice, Inc. in Vietnam
• Amicon Corp. (A)
• Amicon Corp. (B)
• Amicon Corp. (C)
• Amnesty International
• AmorePacific
• Amway Japan Ltd.
• Analyzing Consumer Perceptions, Spanish Version
• Analyzing Consumer Perceptions
• Analyzing Consumer Preferences, Spanish Version
• Analyzing Consumer Preferences

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