Titles on: Households; Shoppers
- 2002 HBR List: Don't Delight Your Customers Away (HBR Article Collection)
- Analyzing Consumer Perceptions
- Analyzing Consumer Preferences
- Avoid the Four Perils of CRM (HBR OnPoint Enhanced Edition)
- Avoid the Four Perils of CRM
- Beating the Market with Customer Satisfaction
- Bottom-Feeding for Blockbuster Businesses
- CRM--the Right Way (HBR OnPoint Collection)
- CRM--the Right Way, 2nd Edition (HBR OnPoint Collection)
- CRM--the Right Way, 3rd Edition (HBR Article Collection)
- China Tomorrow: Prospects and Perils, 2nd Edition (HBR Article Collection)
- Conversation: Nau CEO Chris Van Dyke on Tapping Customers' Passions
- Even Commodities Have Customers
- GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge
- Gross National Accumulation
- Hedonomics in Consumer Behaviour
- How Should a Company Respond to a Product Harm Crisis? The Role of Corporate Reputation and Consumer-Based Cues
- If Brands Are Built over Years, Why Are They Managed over Quarters?
- In Their Time: The Greatest Business Leaders of the Twentieth Century (Hardcover)
- Innovating in Health Care--Framework
- Inside Intel Inside
- Inside the Mind of the Chinese Consumer (HBR OnPoint Enhanced Edition)
- Inside the Mind of the Chinese Consumer
- Integrated Marketing as Management of Holistic Consumer Experience
- Leading a Supply Chain Turnaround
- Let's Put Consumers in Charge of Health Care (HBR OnPoint Enhanced Edition)
- Let's Put Consumers in Charge of Health Care
- Logitech: Launching a Digital Pen
- Marine Stewardship Council
- Marketing to China's Youth: A Cultural Transformation Perspective
- Mass Affluence: Seven New Rules of Marketing to Today's Consumer (Hardcover)
- NTT DoCoMo: Marketing i-mode
- Realizing the Promise of Personalized Medicine
- Reducing the Risks of New Product Development
- Seeing What's Next: Using the Theories of Innovation to Predict Industry Change (Hardcover)
- Selling to the Debt-Averse Consumer
- Strategic Insight in Three Circles
- The Flaw in Customer Lifetime Value
- The New Consumerism: Inequality, Emulation and the Erosion of Well-Being
- To Thine Own Staff Be Agreeable
- Tom Sawyer and the Construction of Value
- Vegpro Group: Growing in Harmony
- What Health Consumers Want
- Why Innovation in Health Care Is So Hard (HBR OnPoint Enhanced Edition)
- Why Innovation in Health Care Is So Hard
 
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