Titles on: Customers
- AMD: A Customer-Centric Approach to Innovation
- Aligning the Organization with the Market
- Angels and Devils: Best Buy's New Customer Approach (A)
- Best Buy Co., Inc.: Customer-Centricity, Spanish Version
- Best Buy Co., Inc.: Customer-Centricity
- Blue Ocean Strategy: From Theory to Practice
- Buying Hardball, Playing Price
- Cause-Related Marketing: More Buck than Bang?
- Companies and the Customers Who Hate Them
- Company of the Future: How the Communication Revolution Is Changing Management (Hardcover)
- Connecting With Your Customers: The Results-Driven Manager Series (Paperback)
- Creating New Growth Platforms
- Formula for the Future: Cymbal Company CEO Craigie Zildjian on Leading for the Long Term
- Greydollarfella: An Endangered Species or a Market Opportunity?
- Groundswell: Winning in a World Transformed by Social Technologies
- Growth as a Process: The HBR Interview
- Hospital Visitors Ask for More Shopping Outlets
- How to Prevent Your Customers from Failing
- Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
- Mapping Your Innovation Strategy
- Millions of Customers and the Search for a Business: The Challenge of IRC-Hispano
- Portfolio Approach to Sales
- Serving Unfair Customers
- The Contribution Revolution: Letting Volunteers Build Your Business
- The Power of Unwitting Workers
- Tracking the Growth of India's Middle Class
- Understanding Customer Experience
- Understanding Industry Structure
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