Titles on: Corporate brands; Brand name goods; Brand names
- "Asia's World City": Hong Kong's New Identity
- A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
- AARP and AARP Services, A Multi-Sector Approach to Social Change
- Academia Barilla
- Ad Spending: Maintaining Market Share
- Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion
- Air Miles Canada: Rebranding the Air Miles Rewards Program
- Akzo Nobel UK: Managing the Brand Portfolio
- Alberto-Culver Co.: Subdue
- Alessi: Evolution of an Italian Design Factory (A)
- Alessi: Evolution of an Italian Design Factory (B)
- Alessi: Evolution of an Italian Design Factory (C)
- Alessi: Evolution of an Italian Design Factory (D)
- All-American Beer: A Case of Inferior Standard (Taste) Prevailing?
- Amnesty International
- Anderson Clayton Foods (A)
- Anderson Clayton Foods (B)
- Apple Computer, Inc.: Think Different, Think Online Music
- Are the Strategic Stars Aligned for Your Corporate Brand?
- Asahi's Single-Brand Strategy
- AsiaMail.com: What's in a Name?
- Astra Sports, Inc. (A)
- Astra Sports, Inc. (B)
- BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- BMWFilms
- BayFunds
- Bayer AG (A)
- Bayer AG (B)
- Beatrice Companies, Inc.
- Beecham Products U.S.A. (A)
- Beecham Products U.S.A. (B)
- Benetton: The "United Colors" Communications Campaigns
- Bernard Matthews PLC: Brand Leadership in Europe
- Beware the Pitfalls of Global Marketing
- Black & Decker Corp. (A): Power Tools Division
- Black & Decker Corp. (B): "Operation Sudden Impact"
- Black & Decker Corp. (C): "Operation Sudden Impact" Results--1992-94
- Black & Decker Corp. (D): DeWalt Opportunities in Europe and Japan
- Black & Decker Corp.: Household Products Group (A)
- Black & Decker Corp.: Household Products Group (A1)
- Black & Decker Corp.: Household Products Group, Brand Transition
- Brand Confusion
- Brand Leverage Power: The Critical Role of Brand Balance
- Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell (Hardcover)
- Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
- Brand Report Card
- Brand Valuation Methodology: A Simple Example
- Brand Value, Convictions, Flexibility, and New Zealand Wine
- Branding Citigroup's Consumer Business
- Brands and Branding
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